Cole Bennett is a music producer, director, and entrepreneur who has worked with some of the biggest names in the music industry. Just from that sentence alone, you’re probably picking up on the fact that Cole Bennett is rich… but how rich exactly?
In this article, we’ll be going through Cole Bennett’s net worth and how he got there.
Let’s get started.
Who Is Cole Bennett?
Before we get to the topic of Cole Bennet’s net worth, we need to talk about who he is and how he made his money.
Cole Bennett is an American music video director, editor, and producer from Plano, Illinois. He’s best known as the founder and CEO of Lyrical Lemonade, a multimedia agency that specializes in producing creative music videos for up-and-coming rappers. His work has been featured in The New York Times, Fader, Complex, and Pitchfork.
Cole Bennett’s First Dollars
Cole Bennett began his journey to success as a high school student in Plano when he started a blog called—you guessed it!—Lyrical Lemonade. The blog was a passion project that gave Cole the space to share his thoughts about artists in the greater Chicago area.
Writing wasn’t enough for Cole, though. He wanted Lyrical Lemonade to become a place for up-and-coming artists to get the exposure they needed to make it. To do that, he’d need a camera.
Luckily, his mother was supportive of Cole’s dream. She eventually bought him his first video camera when he was a senior in high school. With a camera in hand, Cole could finally start making the music videos he’d always dreamed of.
He started by filming local talent in the Chicago area, including artists like Taylor Bennett and Vic Mensa. These early videos were simple—usually just raw footage of live shows and cyphers uploaded to the Lyrical Lemonade YouTube channel.
Cole Bennett’s Rise
Cole’s videography skills were steadily improving throughout the early and mid-2010s. It wasn’t long before rappers started asking for more involved shoots—promo videos, teasers, and most importantly, music videos. While Cole wasn’t a gifted music video director right off the bat—go watch his first release if you don’t believe me—he had clearly found his passion.
Cole continued to produce music videos throughout the late 2010s, working with bigger and bigger names as he went. Some of his most notable clients include Lil Peep, Juice WRLD, Ski Mask the Slump God, and Lil Skies. His work began to blow up in 2018 when he released a string of highly successful music videos, including “Armed & Dangerous” by Juice WRLD and “Creeping” by Lil Skies.
This string of hits solidified Cole’s place in the industry, and he’s since become one of the most sought-after music video directors in the game. In 2019, he was nominated for two MTV Video Music Awards—one for Best Cinematography and one for Best Editing—for his work on the Lil Skies music video “I”.
Today, Cole’s Lyrical Lemonade YouTube channel has 19.3 million subscribers, making it the 161st most subscribed channel in the world.
What Is Cole Bennett’s Net Worth?
By now, you’ve probably picked up on the fact that Cole Bennett has done pretty well for himself. While it’s impossible to say for certain what his net worth is, I estimate that it’s between $20 and $30 million.
How did I get that number? Let’s do a quick breakdown.
Cole Bennett’s Main Contributors to Net Worth
Cole Bennett’s YouTube Channel
Given the size of Cole Bennett’s YouTube channel, it’s clear that ad revenue is his primary source of income. Over the course of the channel’s 9-year life, it has received over 9.3 billion views. With a standard revenue rate of $7 per 1,000 views, that works out to around $65 million!
Cole doesn’t work alone, though. He needs to pay editors, camera operators, and set designers, too. Plus, he’ll be splitting this revenue with rappers and labels according to whatever agreements they come to prior to shooting.
Cole Bennett’s Music Video Rates
Cole and the rest of the Lyrical Lemonade team are incredibly cagey about how much they charge to shoot a video. But you can rest assured that it isn’t free!
According to a blog post written by filmmaker Garrett Gibbons, artists can expect to pay between $20,000 and $150,000 for a music video from an agency with the clout of Lyrical Lemonade. The exact amount will depend on things like shooting days, extras, and props.
Cole Bennett’s Brand Deals and Sponsorships
In addition to revenue from YouTube and music videos, Cole Bennett also pulls in money from brand deals and sponsorships. He’s done work for companies like Nike, McDonald’s, and Beats by Dre, to name a few.
It’s difficult to say how much Cole makes from these deals. It could be a flat fee, or he could receive a commission based on sales. Either way, it’s safe to say that he brings in at least a few hundred thousand dollars per year from brands.
Cole Bennett’s Other Ventures
Cole Bennett isn’t just a YouTuber and music video director. He’s also the founder of Lyrical Clothing, a merch company that sells shirts, hats, and hoodies emblazoned with the Lyrical Lemonade logo.
According to Shopify, the average online store brings in $228 per day. If we assume that Lyrical Clothing is bringing in at least this much—and I think it’s safe to say they are—that’s over $82,000 per year!
And that’s not all. Cole Bennett has also dipped his toes into the world of artist management. He currently manages rising rappers like Lil Mosey, Yung Pinch, and Smooky MarGielaa.
While we don’t know how much Cole makes from managing artists, 10-15% of an artist’s earnings is standard for a manager. If we assume Cole is taking home 10% of what his artists make, that’s an additional $1 million per year!
Who Has Cole Bennett Worked With?
Cole Bennett has worked with some of the biggest names in the rap game, including Lil Skies, Juice WRLD, Ski Mask the Slump God, and 21 Savage. He’s also worked with pop stars like Justin Bieber and Ariana Grande.
Cole Bennett Quotes and Life Philosophy
“Life has been moving so fast. I’m just trying to keep up.”-Cole Bennett
“Remember, everything happens for you. It never happens to you.”-Cole Bennett
“Happiness is always more important than money. Way more important. Remember that.-Cole Bennett
Clearly, he’s got his priorities in order. He tackles life as it comes, and money is secondary to his happiness.
What Kind Of Car Does Cole Bennett Drive?
Correction time—the question you should be asking is, “What kind of cars does Cole Bennett drive?”
That’s right, like many 25-year-olds who suddenly become multi-millionaires, Cole is a fan of cars (usually fast, comfortable, or both). He’s been spotted in five different cars, all believed to be his, including:
- Jaguar F-TYPE ($220,000)
- Range Rover Velar ($130,000)
- Audi A6 ($56,000)
- Jaguar XE ($40,000)
- Volvo XC40 ($34,100)
For those keeping score, that’s a total of $480,000 on cars!
Cole Bennett is a self-made millionaire who has built an empire on his love of music and video production. I have no doubt that he will continue to find success in the years to come.
What do you think of Cole Bennett’s net worth? Feel free to email me and let me know!
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