Cole Bennett Net Worth [How Much Does He Charge For A Music Video?]

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Cole Bennett is a music producer, director, and entrepreneur who has worked with some of the biggest names in the music industry. Just from that sentence alone, you’re probably picking up on the fact that Cole Bennett is rich… but how rich exactly?

In this article, we’ll be going through Cole Bennett’s net worth and how he got there.

Let’s get started.

Cole Bennett

Profession/Career:	Filmmaker / Entrepreneur
Net Worth:	$20 – $30 million
College:	DePaul University (Dropped out)
Date of Birth (Age):	May 14, 1996 (27 years old)
Place of Birth:	Plano, Illinois
Height:	6 ft 0 in

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Who Is Cole Bennett?

Before we get to the topic of Cole Bennet’s net worth, we need to talk about who he is and how he made his money.

Cole Bennett is an American music video director, editor, and producer from Plano, Illinois. He’s best known as the founder and CEO of Lyrical Lemonade, a multimedia agency that specializes in producing creative music videos for up-and-coming rappers. His work has been featured in The New York Times, Fader, Complex, and Pitchfork.

Cole Bennett’s Early Life

Cole Bennett was born on May 14, 1996, in Plano, Illinois. Not much is known about his family since he keeps that pretty close to his chest. We do know that he has two sisters.

Cole Bennett’s First Dollars

Cole Bennett began his journey to success as a high school student in Plano when he started a blog called—you guessed it!—Lyrical Lemonade. The blog was a passion project that gave Cole the space to share his thoughts about artists in the greater Chicago area.

Writing wasn’t enough for Cole, though. He wanted Lyrical Lemonade to become a place for up-and-coming artists to get the exposure they needed to make it. To do that, he’d need a camera.

Luckily, his mother was supportive of Cole’s dream. She eventually bought him his first video camera when he was a senior in high school. With a camera in hand, Cole could finally start making the music videos he’d always dreamed of.

He started by filming local talent in the Chicago area, including artists like Taylor Bennett and Vic Mensa. These early videos were simple—usually just raw footage of live shows and cyphers uploaded to the Lyrical Lemonade YouTube channel.

How did Cole Bennett start Lyrical Lemonade?

Bennett started Lyrical Lemonade in 2013, while he was still in high school.

Bennett began creating music videos for local Chicago-based artists while he was in high school. He quickly gained a reputation for his creative and visually stunning videos, which caught the attention of a wider audience. He continued to create videos for up-and-coming artists, and his work gained more recognition and popularity.

In 2015, Bennett launched Lyrical Lemonade, which started as a blog featuring music reviews and interviews with artists. The blog quickly gained a following, and Bennett began to use the platform to promote his music videos and the artists he worked with.

As Lyrical Lemonade grew in popularity, Bennett expanded the brand to include merchandise, live events, and a record label. Today, Lyrical Lemonade is one of the most popular music and entertainment brands, with a massive following on social media and a reputation for discovering and promoting emerging talent in the music industry.

Cole Bennett’s Rise

Cole’s videography skills were steadily improving throughout the early and mid-2010s. It wasn’t long before rappers started asking for more involved shoots—promo videos, teasers, and most importantly, music videos. While Cole wasn’t a gifted music video director right off the bat—go watch his first release if you don’t believe me—he had clearly found his passion.

Cole continued to produce music videos throughout the late 2010s, working with bigger and bigger names as he went. Some of his most notable clients include Lil Peep, Juice WRLD, Ski Mask the Slump God, and Lil Skies. His work began to blow up in 2018 when he released a string of highly successful music videos, including “Armed & Dangerous” by Juice WRLD and “Creeping” by Lil Skies.

This string of hits solidified Cole’s place in the industry, and he’s since become one of the most sought-after music video directors in the game. In 2019, he was nominated for two MTV Video Music Awards—one for Best Cinematography and one for Best Editing—for his work on the Lil Skies music video “I”.

Today, Cole’s Lyrical Lemonade YouTube channel has 19.3 million subscribers, making it the 161st most subscribed channel in the world.

Cole Bennett’s Lyrical Lemonade 2

Cole Bennett started Lyrical Lemonade 2 in order to show some behind the scene footage of his video shoots.

He also made a lot of videos explaining some of the inspiration behind his ideas for different videos.

What Is Cole Bennett’s Net Worth?

By now, you’ve probably picked up on the fact that Cole Bennett has done pretty well for himself. While it’s impossible to say for certain what his net worth is, it’s estimated to be between $20 and $30 million.

How much does Cole Bennett charge for a music video?

Cole and the Lyrical Lemonade team are incredibly cagey about how much they charge to shoot a video. But you can rest assured that it isn’t free! According to a blog post written by filmmaker Garrett Gibbons, artists can expect to pay between $20,000 and $150,000 for a music video from an agency with the clout of Lyrical Lemonade. The exact amount will depend on things like shooting days, extras, and props.

Lyrical Lemonade additionally has an extremely popular YouTube channel which serves as a great publicity platform for artists. Because of their reach, it’s highly likely that they charge on the higher end of the scale, between $100,000 to $150,000 per video shoot.

Cole Bennett’s Main Contributors to Net Worth

Cole Bennett’s YouTube Channel

Given the size of Cole Bennett’s YouTube channel, it’s clear that ad revenue is his primary source of income. Over the course of the channel’s 9-year life, it has received over 9.3 billion views. With a standard revenue rate of $7 per 1,000 views, that works out to around $65 million!

Cole doesn’t work alone, though. He needs to pay editors, camera operators, and set designers, too. Plus, he’ll be splitting this revenue with rappers and labels according to whatever agreements they come to prior to shooting.

Cole Bennett’s Music Video Shoots

As previously mentioned, Cole Bennett likely charges a huge premium for shooting a music video, easily into the six-figure range per video shoot. It serves as the content fuel that propels his YouTube income and helps to increase the overall revenue received on the platform.

Cole Bennett’s Brand Deals and Sponsorships

In addition to revenue from YouTube and music videos, Cole Bennett also pulls in money from brand deals and sponsorships. He’s done work for companies like Nike, McDonald’s, and Beats by Dre, to name a few.

It’s difficult to say how much Cole makes from these deals. It could be a flat fee, or he could receive a commission based on sales. Either way, it’s safe to say that he brings in at least a few hundred thousand dollars per year from brands.

Cole Bennett’s notable brand deals and sponsorships

Sprite: In 2020, Cole Bennett signed a deal with Sprite to become a brand ambassador and creative consultant. As part of the deal, Bennett directed a commercial for the soft drink company featuring rapper Lil Yachty.
Puma: In 2019, Cole Bennett signed a deal with Puma to become a brand ambassador and creative consultant. As part of the deal, Bennett directed a commercial for the footwear and apparel company featuring rapper NLE Choppa.
No Jumper: Cole Bennett has worked with the hip-hop media platform No Jumper on various collaborations, including hosting a cypher series called “The Cave” on the Lyrical Lemonade YouTube channel.
McDonald’s: In 2019, Cole Bennett partnered with McDonald’s to direct a commercial promoting the fast food giant’s Spicy BBQ Chicken Sandwich.
Boost Mobile: In 2018, Cole Bennett worked with Boost Mobile to direct a commercial featuring rapper Ski Mask the Slump God.
New Era: Cole Bennett has collaborated with the headwear and apparel brand New Era on various projects, including directing a commercial for the company featuring rapper Lil Durk.

Cole Bennett’s Other Ventures

Cole Bennett isn’t just a YouTuber and music video director. He’s also the founder of Lyrical Clothing, a merch company that sells shirts, hats, and hoodies emblazoned with the Lyrical Lemonade logo.

According to Shopify, the average online store brings in $228 per day. If we assume that Lyrical Clothing is bringing in at least this much—and I think it’s safe to say they are—that’s over $82,000 per year!

And that’s not all. Cole Bennett has also dipped his toes into the world of artist management. He currently manages rising rappers like Lil Mosey, Yung Pinch, and Smooky MarGielaa.

While we don’t know how much Cole makes from managing artists, 10-15% of an artist’s earnings is standard for a manager. If we assume Cole is taking home 10% of what his artists make, that’s an additional $1 million per year!

Who Has Cole Bennett Worked With?

Cole Bennett has worked with some of the biggest names in the rap game, including Lil Skies, Juice WRLD, Ski Mask the Slump God, and 21 Savage. He’s also worked with pop stars like Justin Bieber and Ariana Grande.

In 2020, Cole Bennett directed the music video for “Godzilla” Eminem’s hit single. The video featured cameos from both Dr. Dre and Mike Tyson it was so popular that it gained 13 million views on Youtube in just 24 hours. In December the same year, Cole Bennett had his second collaboration with Eminem, directing the music video for the rapper’s new single “Gnat”.

Cole Bennett – Peaches by Jack Black and Super Mario Movie

The highly anticipated Super Mario Bros. Movie produced by Universal Pictures, Illumination and Nintendo brought us the instant classic song “Peaches” sang by Bowser, or the amazingly talented Jack Black.

The music video for this amazing song was done by none other than Lyrical Lemonade.

Cole Bennett Quotes and Life Philosophy

“Life has been moving so fast. I’m just trying to keep up.”
-Cole Bennett

“Remember, everything happens for you. It never happens to you.”
-Cole Bennett

“Happiness is always more important than money. Way more important. Remember that.
-Cole Bennett

Clearly, he’s got his priorities in order. He tackles life as it comes, and money is secondary to his happiness.

What Kind Of Car Does Cole Bennett Drive?

Correction time—the question you should be asking is, “What kind of cars does Cole Bennett drive?”

That’s right, like many 26-year-olds who suddenly become multi-millionaires, Cole is a fan of cars (usually fast, comfortable, or both). He’s been spotted in five different cars, all believed to be his, including:

Jaguar F-TYPE ($220,000)
Range Rover Velar ($130,000)
Audi A6 ($56,000)
Jaguar XE ($40,000)
Volvo XC40 ($34,100)

For those keeping score, that’s a total of $480,000 on cars!

Cole Bennett’s girlfriend

As of 2021, Cole Bennett is shown to be dating the influencer Sommer Ray. Not much is known of their relationship.

In Conclusion

Cole Bennett is a self-made millionaire who has built an empire on his love of music and video production. I have no doubt that he will continue to find success in the years to come.

What do you think of Cole Bennett’s net worth? Feel free to email me and let me know!