|Net Worth:||$20 million|
|Profession/Career:||Social Media Influencer, Entrepreneur|
|YouTube Channel:||Liver King (@theliverking)|
|College:||Texas Tech University|
|Full Name:||Brian “Liver King” Johnson|
|Date of Birth (Age):||April 7, 1977 (45 years old)|
|Place of Birth:||San Antonio, Texas|
|Height:||5 ft 7 in|
Frequently associated with
- Ancestral Supplements
- Heart & Soil
- The Fittest
- Graham Stephan
- Ryan Pineda
- Liver Queen
On social media, you may know Liver King as the dude who eats 1 pound of liver a day for health reasons. He is a huge proponent of the ancestral lifestyle and has amassed a huge following on YouTube, Instagram, and TikTok.
Net Worth of Liver King
Liver King’s net worth is estimated to be roughly $20 million.
However, Liver King does have an article on his website about his own net worth. He claims to be worth about $500 million currently. There does not seem to be any data backing the claims, which is the reason we are not taking the claims at face value.
Liver King is a businessman who has found his niche in protein supplements and dried animal organs, and currently owns three companies: Ancestral Supplements, Heart & Soil, and The Fittest.
Ancestral Supplements has a partnership with none other than Bear Grylls himself and sells various supplements that include dried animal organs such as grass-fed beef liver, grass-fed beef bone and marrow, grass-fed beef thyroid, and more.
Heart & Soil sells supplements as well and are targeted based on your goals. For example, they have supplements targeted for weight loss, exercise performance, hormone production, sexual health, skin health, gut and digestion, etc.
The Fittest focuses on selling protein shake blends that include many of the same base ingredients such as grass-fed liver, heart, bone, kidney, etc.
The majority of Liver King’s net worth can be attributed to these three wildly successful business ventures. He is estimated to have an overall net worth of roughly $13 million in 2022.
His three companies combined rake in $100 million a year in revenue according to the Liver King himself during a podcast interview with Graham Stephan.
How much does Liver King earn in a year?
Liver King is estimated to earn roughly $4 million a year.
Currently, the Liver King makes around $4 million per year in profit from his businesses. We know that his companies combined make $100 million a year in revenue, but they have significant overhead to be able to operate.
By Liver King’s own accounts, at the age of 21, he was making $100K a year in pharmaceutical sales. By the age of 25, he was making $5.2 million per year through an early business venture. Although it is unclear whether the $5.2 million was in profits or revenue, it is more than likely the latter.
His social media presence is starting to account for a larger part of his income and net worth, but they pale in comparison and mainly serve to ultimately promote his three main businesses.
On YouTube, the Liver King channel has 241K subscribers. YouTube channels generally make between $3 to $5 per 1,000 views. Let’s take the midpoint of that at $4.
Liver King has over 40 million views thus far. With that view count, he has made at least $160K from YouTube ad revenue alone. Not bad at all, but quite a small portion of his overall wealth.
Currently, the social media platform that makes him the most money is likely his TikTok account, as he has over 3.8 million followers and can make great money with sponsorships and brand deals there.
Did Liver King grow up rich or poor?
It’s not clear whether Liver King grew up rich or poor. Whenever he talks about his childhood, it is usually focused on the fact that he was often the scrawny kid that was bullied. He wasn’t always the gym bro he is today.
Liver King’s house
Liver King lives in an 8,300-square-foot mansion with Spanish revival styling, which sits on a 500-acre lot in Austin, Texas. On the land, he raises his own cattle and other farm animals.
How did Liver King get started?
Brian “Liver King” Johnson gained recognition in the health and fitness community through his unique approach to nutrition and fitness. His personal health journey, marked by struggles with obesity and autoimmune conditions, led him to explore different dietary approaches.
Embracing the principles of ancestral health, Johnson became an advocate for a diet rich in animal-based foods, with a particular emphasis on organ meats like liver due to their high nutrient content.
By sharing his journey and insights on social media, he built a dedicated following and launched the “Liver King” brand, offering grass-fed and pasture-raised animal products, including organ meats and tallow-based skincare products.
Through his continued advocacy, Johnson inspires others to improve their health by adopting ancestral-based nutrition and lifestyle practices.
It’s important to note that individual results may vary, and consulting with healthcare professionals is advised before making significant changes to one’s diet or lifestyle.
Liver King’s Steroid Use
The Liver King has long stated that he does not use any steroids, testosterone, or any other performance-enhancing drugs.
However, in June of 2022, a fellow Youtuber exposed emails from the Liver King that documents the King using upwards of $11,000 worth of steroids per month. The controversy struck the Liver King hard, and he made a public apology about misleading the public shortly after.
After the steroids debacle, Liver King’s fans and followers are joining together to sue Brian Johnson for $25 million due to misleading them to buy his supplements.