|Industry:||Video Games, Merchandise|
|Net Worth/Valuation:||$975 million|
|Latest Reported Revenue:||$700 million (in 2021)|
|Number of Employees:||374 (as of 2022)|
|Notable Shareholders:||Nintendo, Game Freak, Creatures Inc.|
Frequently Associated With
- Game Freak
- Pokemon Trading Card Game (TCG)
- Pokemon Go
- Pokemon Scarlet and Violet
Who Exactly is The Pokemon Company?
The Pokemon Company is the owner of the entirety of Pokemon and all its licenses and products. It is a private entity that is owned by three main shareholders:
- Nintendo Co, Ltd. (publisher)
- Game Freak (main Pokemon game series developers)
- Creatures Inc. (developers for the Pokemon TCG and other spin-offs)
Creatures was formerly known as Ape Nintendo Inc. To complicate matters a bit, Nintendo also owns a percentage of Creatures Inc., so whatever portion of The Pokemon Company that Creatures Inc owns is actually owned in part by Nintendo. The exact percentage is undisclosed.
Initially, Pokemon was a dream project for the Game Freak founder, Satoshi Tajiri. His job along with Game Freak was to develop the game, and Nintendo would be the publisher for it on their consoles. However, they started to run out of money and were way in above their heads, so Nintendo put in some money in exchange for a percentage ownership, and Creatures Inc. was added on to help them further realize the dream project, also in exchange for a percentage ownership of the company. Word on the street is that Nintendo has the biggest stake in ownership by far, totaling to the amount of shares of the other two shareholders combined. This has not been confirmed though, but it makes sense as Nintendo is the most well-funded out of all three companies.
Update: Nintendo Co, Ltd. officially owns 32% of The Pokemon Company according to this report.
Because The Pokemon Company is a private company, there are no legal obligations to disclose financial standing. However, for private companies as large as The Pokemon Company, it is not unusual for their financials to be released, either partially or in full, through reputable financial publications or by the government itself. Don’t expect full breakdowns in typical publicly traded company fashion, though.
Net Worth of The Pokemon Company
We estimate that The Pokemon Company’s net worth/valuation lands roughly around $975 million. The Pokemon Company has made $100 billion in total since its inception in 1996. This revenue comes through games, merchandise, the trading card game, shows, movies, books, etc. However, it has not disclosed its sales and earnings publicly up until relatively recently.
How much does The Pokemon Company earn in a year?
The Pokemon Company’s earnings has been increasing in recent years due to increasing profitability. They reported record profits in 2021, where they reported:
- Sales of $1.6 billion
- Gross revenue of $700 million
- An impressive net profit of 325 million
These profits were largely driven by 4 lines of products that were released all within 12 months of each other:
- Pokemon Brilliant Diamond and Shining Pearl
- Pokemon Go
- Pokemon Legends: Arceus
- Pokemon Snap
In comparison to 2020 numbers, Pokemon beat their sales figures by roughly 70% and their net profit by over 122%.