Industry: | Smart home security |
Net Worth/Valuation: | $1 billion |
Latest Reported Revenue: | $460 million |
Year Founded: | 2012 |
Public/Private: | Publicly traded as RING |
Number of Employees: | 1,300+ |
Notable Shareholders: | Jamie Siminoff, Amazon |
Frequently Associated With
- Jamie Siminoff
- Amazon
- SimpliSafe
- Eufy Security
- Nest
Net Worth of Ring (Doorbot)
Ring, previously known as Doorbot, has an estimated net worth/valuation of roughly $1 billion.
There are numerous ways to value a company, and most of them involve complex calculations, but in the end, a great indicator for the valuation of a company is to see how much it actually gets bought for. In this case, Amazon (AMZN) decided it was worth roughly $1 billion and acquired it for that amount.
In comparison, SimpliSafe is estimated to be worth $1 billion as well.
How Much Does Ring (Doorbot) Earn Per Year?
Ring (Doorbot) earns roughly $460 million per year based on the latest reported revenue.
In comparison, SimpliSafe’s latest revenue is $299.5 million, and Nest’s latest revenue is $726 million.
Doorbot is Best Known For
As it was known as Doorbot at the time, Doorbot is best known for having been pitched on Shark Tank in 2013 and rejected by all potential investors, including Mark Cuban and Kevin O’Leary.
In the Shark Tank pitch, Jamie was requesting funding of $700,000 for a 10% ownership in the company, which implies a $7 million valuation. Amazingly, he was already making a revenue of $1 million per year through Doorbot sales by the time he was pitching the product to Shark Tank.
The closest Shark investor to making a deal was Kevin O’Leary, who would give Jamie the $700,000 he asked for, but wanted 10% of all sales up to $700,000, and then still take 7% on all sales in perpetuity (remember, that’s a percentage of revenue, not profits), AND wanted 5% ownership of the company on top of all that.
It’s no surprise Jamie turned down the offer, and in hindsight, good thing he did.
Parent Company of Doorbot
It’s no secret that the tech and e-commerce giant Amazon owns Ring after having acquired it for $1 billion from Jamie Siminoff.
Amazon’s Acquisition of Ring
In February 2018, Amazon announced that it had acquired Ring, a company that specializes in home security systems, for a reported $1 billion.
Ring is known for its line of video doorbells, which allow homeowners to monitor their front doors remotely via a mobile app. The company also produces other home security products, such as indoor and outdoor security cameras and a home security system that integrates all of these devices together.
With the acquisition, Amazon aims to expand its presence in the smart home market and provide customers with more ways to monitor and secure their homes. The company has already made strides in this area with its line of Amazon Echo devices, which include voice-activated assistants and smart speakers.
By acquiring Ring, Amazon gains access to a team of engineers and designers with expertise in home security, as well as Ring’s extensive customer base. Ring, in turn, gains access to Amazon’s vast resources and distribution network, which can help the company expand its reach and develop new products.
Since the acquisition, Amazon has continued to invest in Ring and expand its product offerings. The company has introduced new video doorbells with improved features, as well as other home security products like outdoor floodlights and smart locks.
Amazon has also integrated Ring’s technology into its other products, such as the Amazon Echo Show, which allows users to see and speak with visitors at their door using the device’s screen.