Serena Williams Net Worth [From Tennis Prodigy To Fashion Designer]

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Serena is making headlines helping her long-time friend and podcast-preneur, Meghan Markle, skyrocket her self-named podcast to the top of the charts, beating out the Joe Rogan Podcast for the number one most-listened to podcast on Spotify. Will it defend its spot? Only time will tell.

Anyhow, today is about Serena Williams. We’ll be talking about her net worth, her achievements, her family life, and much more!

Without further ado, let’s serve right into it (pun intended, she’s a tennis player).

Serena Williams

Profession/Career:	Professional Athlete (Tennis)
Net Worth:	$260 million
College:	The Art Institute of Fort Lauderdale, University of Massachusetts
Major:	Fashion, Business/Health
Date of Birth (Age):	September 26, 1981 (41 Years Old)
Place of Birth:	Saginaw, Michigan

Table of Contents

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Who is Serena Williams?

For those of you who know women’s tennis, the icon needs no introduction. Even if you don’t follow tennis, you’re probably aware of her name. She was also the character in the movie King Richard starring Will Smith, albeit a much younger version and interpretation of her.

Serena Williams is arguably the best women’s tennis player in the entire world, ever. She was born on September 26, 1981, and she’s a younger sister to Venus Williams who is also an all-time tennis great. She started her professional tennis career in 1995 and has won 39 Grand Slam titles total. 23 of those were in singles, and the rest of them were doubles titles. She first became ranked number one in 2002, just seven short years into her entrance as a pro.

What makes her especially relevant is that she’s calling it quits and finally retiring this year after an extremely successful and long-lasting career.

Serena Williams’ Childhood

Serena Williams, born on September 26, 1981, grew up in Compton, California, a suburb of Los Angeles. She and her older sister, Venus Williams, were coached in tennis by their father, Richard Williams, from an early age.

Growing up in a predominantly African American neighborhood, Serena and Venus faced racism and discrimination while pursuing their tennis careers. Despite the challenges, their father continued to push them to excel in tennis, and by the age of 10, Serena was competing in junior tournaments.

Serena was homeschooled by her mother, Oracene Price, along with her sister Venus, to allow them to focus on their tennis careers. They would often practice for several hours a day and travel to tournaments around the country.

In 1995, at the age of 14, Serena turned professional and made her debut at the Bell Challenge in Quebec, Canada. She won her first professional match at the tournament and quickly rose through the ranks of professional tennis.

Serena has since become one of the most successful tennis players in history, with 23 Grand Slam singles titles and four Olympic gold medals to her name. Her childhood in Compton and the challenges she faced have inspired her to be a strong advocate for social justice and equality.

Serena Williams’ first dollars

For most of her life, including her childhood years, Serena dedicated herself to the sport of tennis. As a result, she made her first significant dollars from her very first Grand Slam singles win at the US Open in 1999. She beat the Swiss champion Martina Hingis and collected over $2 million in prize money.

What is Serena Williams’ net worth

Serena Williams’ net worth is estimated to be $260 million, which makes her one of the top 100 richest self-made women in the US.

Serena Williams’ total career earnings

Total career earnings for Serena Williams comes out to $450 million, making her the highest paid female athlete. Maria Sharapova comes in at second with $325 in career earnings. Let’s break it down below.

Serena Williams’ Grand Slam earnings

Serena Williams’ main source of income are her Grand Slam title wins and endorsements. To get an idea of how much Grand Slam titles pay out to singles winners, check out the following cash prizes:

Australian Open Singles Winner – $3.2M
French Open Singles Winner – $2.7M
Wimbledon Singles Winner – 2.9M
US Open Singles Winner – $3.7M

Serena has had 23 career Grand Slam singles titles. Keep in mind that she also has an additional 16 Grand Slam wins in doubles, which also have hefty cash prize winnings as well. All in all, her career prize earnings total $94.6 million.

Serena Williams’ endorsement earnings

As far as endorsements, Nike earns her the most in their partnership. Other brands both past and present include Wilson, Puma, Gatorade, Audemars Piguet, Gucci, Subway, Lincoln, Michelob, and Beats By Dre. In 2022 alone, her earnings from endorsements totaled $35.3 million, exceeding her prize money earnings by a long shot. This is typical for many star athletes in general.

Throughout her career, Serena’s endorsement earnings add up to over $350 million in total.

Serena Williams’ Fashion Line

In 2019, Serena Williams launched her own fashion line S by Serena. The brand is all about empowerment, and comfort.

Serena Williams’ husband

The husband of Serena Williams is none other than Reddit co-founder, Alexis Ohanian. Serena and Alexis got married in 2017. The couple have a daughter together, Alexis Olympia Ohanian Jr. who goes by Olympia.

View this post on Instagram

A post shared by Alexis Ohanian Sr. (@alexisohanian)

Serena and Alexis are currently expecting baby number two, and Serena recently showed off her baby bump in an adorable video with her daughter Olympia detailing how she is taking care of her bump.

Serena Williams and Alexis Ohanian have announced via a drone display gender reveal that they will be having another baby girl.

Serena Williams life philosophy

Serena has a philosophy of no regrets and always looking forward to the future. She has many words of wisdom we could all use. Take a look at some of her inspiring quotes.

“I really think a champion is defined not by wins, but by how they recover when they fall.”

“As a Black tennis player, looked and sounded different. I dressed and served differently. But when I stepped on a court, I could compete with anybody.”

“If I don’t get it right, I won’t stop until I do.”

“Family comes first, that’s what matters the most. We [Venus and I] realize that our love goes deeper than tennis.”

“Luck has nothing to do with it. I’ve spent many countless hours on court working for my one moment in time.”

“Tennis has changed my life. It’s given me a lot of confidence, courage, and discipline, and it’s helped me become the person I’ve grown to be today.”

“I don’t like to lose at all, but I’ve grown most not from my victories, but my setbacks.”

“I don’t have regrets; I don’t live in the past. I live in the present and I’m learning not to make the same mistakes in the future.”

“Am I the greatest? I’m not sure. But I am the greatest I can be.”

How does Serena Williams spend her money?

Williams has once revealed that she is the most boring spender when it comes to money. And that’s probably a good thing. It’s reported that when she made her first million dollars, she took it straight to the bank like a responsible adult.

In the years since, she’s spent her money in ways that reinforce her sense of responsible spending and saving. She’s reinvested some of her money in business assets like part ownership in the Miami Dolphins and in the UFC. She’s also launched her own clothing line.

As far as personal family life, she bought a Beverly Hills home for $6.7 million, which is quite modest considering the amount of money she’s earned over her career. Since having her daughter Alexis Olympia Ohanian, Jr. in 2017, you can bet that Serena is happily spending a portion of her fortune on her. Her daughter gets to wear expensive luxury clothing, go on luxurious vacations, and has even been on the cover of Vogue magazine already.

Lastly, it would be prudent to mention that both Serena and her husband are very philanthropic and are outspoken about equity both in human rights as well as in digital rights. They have donated millions to philanthropic causes over the years.

In conclusion

Over her life, Serena has faced many challenges and overcame them all. She’s worked hard to earn her millions. And the great thing about it all is that despite all her past successes, she feels she’s in an even better place now. It goes to show how responsible she’s been and how deserving she is of her achievements, especially now that we’re getting close to her exit and retirement from the game of tennis.