|Net Worth/Valuation:||$10 million|
|Founder(s):||Anthony Padilla, Ian Hecox|
|Shareholder(s):||Anthony Padilla, Ian Hecox, Mythical Entertainment (minority stake)|
|Current CEO:||Alessandra Catanese|
|Date of IPO:||Not a public company|
|Stock Ticker Symbol:||None|
About the Smosh Channel
Smosh is a popular comedy brand that originated as a YouTube channel. It was created by Ian Hecox and Anthony Padilla in 2005. Initially, the channel featured comedic sketches and parodies of movies, video games, and pop culture. Over time, Smosh grew in popularity and expanded its content to include various series, music videos, and collaborations with other YouTubers.
In the early years, Ian and Anthony were the main faces of Smosh, but the brand eventually expanded to include other personalities as well. However, Anthony Padilla left Smosh in 2017 to pursue independent ventures, and since then, the channel has undergone several changes in its lineup.
In 2019, Smosh was acquired by Mythical Entertainment, a media company founded by Rhett McLaughlin and Link Neal, who are best known for their YouTube channel “Good Mythical Morning.” Mythical Entertainment purchased Smosh from Defy Media, the previous parent company of Smosh, which had filed for bankruptcy in 2018.
Smosh has amassed a large fanbase on YouTube, with millions of subscribers and billions of video views. In addition to their YouTube channel, Smosh has also branched out into other platforms and media, such as podcasts, merchandise, and even a feature-length film called “Smosh: The Movie,” released in 2015.
Smosh’s Net Worth & Valuation
Currently, as of the latest transaction between Mythical Entertainment and Ian Hecox/Anthony Padilla in 2023, Smosh is believed to be valued at roughly $12 million.
Although Mythical Entertainment did initially buy the company for less than $10 million back in 2019, the channel has grown in the interim.
Knowing Rhett and Link and the upstanding guys they are, it’s very unlikely that they upsold the company all that much, if at all, to Ian and Anthony. Some believe the transaction to have occurred for the very same price, which isn’t all that much out of the realm of possibilities.
However, the fact that the original founders have bought back into the company and are once again realigned in wanting to continue what they started helps to increase the value of Smosh, if even just a bit. Being bullish on the future of Smosh, we’ve bumped up the valuation closer to $12 million than $10 million for good measure.
Having Anthony and Ian back together is most definitely worth at least $2 million alone for the future of Smosh. Especially since they are bringing back the original
Why Did Mythical Entertainment Buy Smosh Back in 2019?
The bankruptcy of Defy Media played a significant role in the subsequent acquisition of Smosh by Mythical Entertainment.
Defy Media was the parent company of several digital brands, including Smosh. However, in November 2018, Defy Media abruptly closed down without warning, citing financial difficulties. This left many of its assets, including Smosh, in limbo.
Following the closure of Defy Media, Smosh became an independent entity but faced uncertainty about its future. The team continued to produce content and managed to stay active on YouTube, but they were in need of financial backing and corporate support to keep operations running smoothly and sustainably.
In February 2019, it was announced that Rhett & Link’s company, Mythical Entertainment, would acquire Smosh. This move brought stability and provided the necessary support for Smosh to continue creating content.
Rhett & Link, as veteran YouTubers themselves, understood the landscape and challenges of creating digital content. The acquisition allowed them to support Smosh in creating more diverse content, and at the same time, broaden their own company’s reach and influence in the digital content space.
What Will Happen to Smosh Pit and Smosh Games?
Smosh Pit is one of the several YouTube channels operated by the comedy brand Smosh. While the main Smosh channel traditionally focused on scripted sketches and animated videos, Smosh Pit offers more casual and unscripted content.
The type of content featured on Smosh Pit includes “Try Not to Laugh” challenges, taste tests, vlogs, reaction videos, behind-the-scenes content, and other miscellaneous videos that don’t fit the more structured format of the main Smosh channel. This channel showcases a more relaxed side of the Smosh team, with videos often featuring various members of the Smosh crew.
It allows fans to get to know the personalities behind Smosh better and offers them a chance to see the team in more spontaneous, less scripted scenarios.
On the other hand, Smosh Games is another branch of the Smosh brand focused specifically on video gaming content. Launched in September 2012, Smosh Games quickly became popular among fans of Smosh and gaming enthusiasts alike.
The channel features a variety of gaming-related content, such as Let’s Play videos, game reviews, and unique series like “Game Bang,” where the hosts participate in multiplayer games and challenges, often with humorous or unusual penalties for the losers. “Honest Game Trailers,” another popular series, presents satirical overviews of popular video games, parodying the style of the “Honest Trailers” for movies.
The Smosh Games hosts have included various personalities over time. Initially, the channel was hosted by Ian Hecox and Anthony Padilla, the founders of Smosh, along with a team of gamers including Mari Takahashi, David “Lasercorn” Moss, Joshua “Jovenshire” Ovenshire, and others. Over time, the team has changed, with some members leaving and new ones joining.
Both Anthony and Ian have stated that they will be focusing on improving the main Smosh channel while leaving the Smosh Pit and Smosh Games channels to independently run themselves as they always have.
Why Did Anthony Padilla and Ian Hecox Part Ways in 2017?
Anthony Padilla and Ian Hecox, the founders of Smosh, parted ways in 2017. Their professional paths had diverged, but it doesn’t necessarily mean they had a personal falling out or that their friendship had ended. However, Ian did reveal via a personal interview by Variety that “By the time Anthony left Smosh, our friendship was not really that good.”
Anthony Padilla himself stated that he left Smosh in June 2017 to pursue his own independent career as a content creator. In his announcement video, he explained that he wanted to regain creative freedom, which had been limited under the structures of Smosh after its acquisition by Defy Media. He wanted to work on his own ideas and projects that he felt he couldn’t do within Smosh.
Ian Hecox, on the other hand, decided to stay with Smosh and continued to lead the brand after Anthony’s departure. Even though they weren’t creating content together regularly, there were no public indications of any personal animosity between them.
What Will Happen to the Current Executive Lineup?
Because of the transfer of ownership of the Smosh channel, there will be some reorganization in the company:
- CEO Daniel Tibbets will be stepping down as CEO
- Executive Vice President Joel Rubin will be stepping down as EVP
- The new CEO and COO roles will both be filled by Alessandra Catanese
- The core Smosh channel adds Anthony Padilla back to their lineup
- The core Smosh channel retains Ian Hecox
- No changes to the Smosh Pit channel lineup
- No changes to the Smosh Games channel lineup